Dr. Theofani Tzevelekou and Dr. Malamatenia Koklioti attended the Coating Forum Conference, 19 October 2022, Athens Conservatoire.The main challenge in the transition to a circular economy is that consumers and customers are asking for durable, affordable and sustainable solutions. Can we build sustainability and performance in an affordable approach at the same time? The Coating Forum gave an insight into the industry`s latest policy evaluations. While focusing largely on developments within the construction industry, the event also focused on the hot topic of future forecasts on supply and demand of the key world markets. By highlighting the sector’s current major challenges and opportunities the conference provided a holistic outlook on market trends.